So much so, 28,000 subscribers have come to rely on Today's Trucking to help them understand equipment issues, regulatory concerns, technical challenges, and the future direction of Canada's trucking industry. And, since adding over 900 locations to our distribution mix, Today's Trucking has a total distribution of 65,000 and a market penetration of more than 90%.
No other trade publication can match our investment in editorial content, as evidenced by the 16 Kenneth R. Wilson business journalism awards won by Today's Trucking writers - more than all other trucking publications combined.
Our uncompromising commitment to a 50/50 ad-to-editorial ratio means each and every issue is loaded with the information our readers rely on to run their businesses more efficiently and profitably, which might be why our market reach is greater than that of the other three magazines combined.
No matter how you slice it - geographically, fleet size, or job function - Today's Trucking is, far and away, the most read, most trusted, and most passed-along trade magazine in Canada's trucking sector.
The same can be said for the quality of our circulation. Every single recipient operates a medium and/or heavy-duty truck (GVW class 6, 7 or 8), and has primary purchasing authority at their company. No other magazine in Canada can make that claim. Add to that the highest level of one-year qualification in the market and you can see why Today's Trucking sets the subscriber and circulation standards in Canada.
As the leading choice among national advertisers looking to reach Canada's truck equipment buyers, we look forward to discussing your 2012 media plans.