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				Shell Brings Reward Miles Program to Canada
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					Posted: 
					
						Feb 10, 2012 04:21 PM
					
					|
					Last Updated: May 31, 2012 02:50 PM
				
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				<p>Burlington, ON &ndash; If you like free dinners and industry-trade shows, then you'll like Shell Rotella come this September.</p>
<p>Shell Lubricants announced the launch of a loyalty program that rewards truck drivers and equipment operators for choosing <a href="http://shell.ca/rotella" target="_blank"><span style="color: rgb(51, 102, 255);">Shell Rotella  products</span></a>.</p>
<p>Called &quot;The My Miles Matter,&quot; the program, currently available for U.S. based drivers, will kick off in Canada this September.</p>
<p>The program allows members to earn Reward Miles by purchasing select Shell Rotella products and services. Those miles can then be redeemed for a variety of rewards, including gift cards to popular restaurants and retailers, as well as a wide selection of merchandise geared towards truckers and their interests, the company said. <br />
<br />
The program will also reward members with exclusive online content plus the opportunity to participate in members-only events at key industry tradeshows throughout the year.<br />
<br />
Chris Guerrero, Shell Rotella  global brand manager said that Shell wants to &ldquo;continue the tradition of being a best-in-class brand by treating our customers to My Miles Matter.&rdquo;</p>
<p>For further information about My Miles Matter visit <a href="http://www.mymilesmatter.com" target="_blank">www.MyMilesMatter.com</a>. <br />
&nbsp;</p>
			
				
				
			
				
				
			
			
			
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