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Hardest Working Cities, according to Freightliner Trucks

INDIANAPOLIS, IN— Freightliner Trucks has launched the Hardest Working Cities program, an initiative to distinguish U.S. and Canadian communities fueling economic growth and innovation, at the NTEA's Work Truck Show.
And it's not just a celebration of the cities, but a recognition of the role of vocational trucks and of the men and women who operate the trucks.
Indianapolis was announced as the first city on the Freightliner Trucks Hardest Working Cities list. A celebration will be held at Stoops Freightliner in Indianapolis for customers, truck equipment manufacturers and community leaders on Friday, March 6, 2015. Coffee and doughnuts will be delivered to select local jobsites that morning.
"We're more than a truck manufacturer, we give our customers tools to impact their communities, and it's important to recognize the innovation taking place in cities large and small," said Diane Hames, general manager, marketing and strategy for Daimler Trucks North America.
Mary Aufdemberg, director of product marketing for Freightliner Trucks, commented: "This will be an ongoing program to salute determination, innovation and job creation. We see the impact of vibrant economies and how investments are made in construction, manufacturing and transportation to help create stronger communities."
Cities were chosen based on 11 different criteria ranging from impact on overall gross domestic product to growth in employment to the number of jobs in key industry sectors including construction, manufacturing and logistics. About 400 cities in the United States and Canada were analyzed.
"When we were designing this campaign we found a correlation between cities that indexed the highest and markets with the strongest vocational truck sales," Aufdemberg said. "It makes sense because whether it is a concrete mixer truck making runs to a construction site, a bucket truck maintaining utility lines or a delivery truck stocking restaurants, vocational trucks and people who drive them are tools that help keep communities thriving."
For more information about Freightliner Trucks Hardest Working Cities, visit www.HardestWorkingCities.com.

 


Hardest Working Cities, according to Freightliner Trucks

INDIANAPOLIS, IN— Freightliner Trucks has launched the Hardest Working Cities program, an initiative to distinguish U.S. and Canadian communities fueling economic growth and innovation, at the NTEA’s Work Truck Show.

And it’s not just a celebration of the cities, but a recognition of the role of vocational trucks and of the men and women who operate the trucks.

Indianapolis was announced as the first city on the Freightliner Trucks Hardest Working Cities list. A celebration will be held at Stoops Freightliner in Indianapolis for customers, truck equipment manufacturers and community leaders on Friday, March 6, 2015.  Coffee and doughnuts will be delivered to select local jobsites that morning.

“We’re more than a truck manufacturer, we give our customers tools to impact their communities, and it’s important to recognize the innovation taking place in cities large and small,” said Diane Hames, general manager, marketing and strategy for Daimler Trucks North America.

 Mary Aufdemberg, director of product marketing for Freightliner Trucks, commented: “This will be an ongoing program to salute determination, innovation and job creation. We see the impact of vibrant economies and how investments are made in construction, manufacturing and transportation to help create stronger communities.”

Cities were chosen based on 11 different criteria ranging from impact on overall gross domestic product to growth in employment to the number of jobs in key industry sectors including construction, manufacturing and logistics. About 400 cities in the United States and Canada were analyzed.

“When we were designing this campaign we found a correlation between cities that indexed the highest and markets with the strongest vocational truck sales,” Aufdemberg said. “It makes sense because whether it is a concrete mixer truck making runs to a construction site, a bucket truck maintaining utility lines or a delivery truck stocking restaurants, vocational trucks and people who drive them are tools that help keep communities thriving.”

For more information about Freightliner Trucks Hardest Working Cities, visit www.HardestWorkingCities.com.

 

 

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