LoJack and TomTom Team-Up to Target Fleet Management
CANTON, MA. and CONCORD, MA. — LoJack Corporation has entered into a strategic alliance with TomTom, Inc., the companies announced late last week.
Both companies are hoping that the new alliance will bring a wider range of services to fleet customers.
The alliance will see LoJack offering fleet telematics solutions beginning in the first quarter of 2013 to small and medium business owners, commercial fleets, automotive dealerships and law enforcement agencies. Additional services will be rolled out in the second half of the year, LoJack noted.
LoJack will handle the marketing, installation and servicing of TomTom products, including its SaaS fleet management service – WebFleet. LoJack says the offering will provide business owners the opportunity to use GPS/GSM technology to address higher fuel costs, optimize routing with real-time traffic data, and address unsafe driving behavior with WebFleet. The two organizations will also integrate TomTom’s hardware, software, back-end data and SaaS services with LoJack’s Stolen Vehicle Recovery Network technology.
Thomas Schmidt, TomTom Business Solutions, managing director, said that LoJack's market presence will help introduce TomTom's products to new business markets, plus current LoJack customers can take advantage of the various fleet management solutions.
“This alliance allows LoJack to build upon our global stolen vehicle recovery network technology with a wider range of solutions that add value to our customers and partners,” said Randy Ortiz, president and CEO of LoJack Corporation. “Fleet management is the first segment we’re targeting. The LoJack and TomTom alliance will leverage our complementary capabilities. LoJack brings its brand strength, global commercial distribution, stolen vehicle recovery system network, automotive aftermarket leadership and law enforcement relationships. TomTom offers leadership in navigation and location-based services and technology, a successful SaaS business, and extensive experience in big data. Together, we’ll introduce a full suite of products and services for existing and new markets.”