Trucking Life: Awards
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May's Truck of the Month: Movie Star, Hero, Optimus Prime

LOUISVILLE, KY —  What does Pamela Anderson have in common with Western Star Trucks? Tons.

For one thing, both arrived on earth in 1967.

They were both born in British Columbia. They are beautiful to look at; they’ve had success south of the border and they both have huge loyal fan bases.

They now have something else in common. Movie-stardom.

This splendid Western Star was unveiled to oohs and aahs at the recent Mid-America Trucking Show (MATS) in Louisville, Kentucky.

You’ll be seeing much more of it as the film producers of the “Transformer” franchise ramp up promotion of the fourth Transformer film, “Age of Extinction.” The film hits screens June 27. (Western Star is now a division of Daimler Trucks North America.)

And when Daimler showed off this rig at MATS, they said many of its styling cues are being leveraged in a real on-highway Western Star that will hit the roads this fall.

“When the producers of the film approached us to create the new Optimus Prime, we knew we already had the perfect truck in the works and that it would be an ideal partnership to showcase our dedication to engineering, design and building the most rugged and reliable trucks in the industry,” said Andy Johnson, brand manager for Western Star. “Being a part of the Michael Bay Transformers film franchise is a unique opportunity where vehicles are stars, and we’re thrilled that Western Star is a major part of this iconic franchise.”

Said Daimler: “Renowned for manufacturing customer built, premium Class 8 vehicles, Western Star trucks take on the most demanding applications around the world, just as Optimus Prime takes on epic battles in the name of justice across the universe.”

In case you don’t know: “Age of Extinction will be the fourth film in the franchise, starring Mark Wahlberg, Stanley Tucci, Bing Bing Li, Kelsey Grammer, Sophia Myles, T. J. Miller, Nicola Peltz, Jack Reynor and Titus Welliver. The film begins after an epic battle that left a great city torn, but with the world saved. As humanity picks up the pieces, a shadowy group reveals itself in an attempt to control the direction of history… while an ancient, powerful new menace sets Earth in its crosshairs.”

Our 18-wheeled hero Optimus Prime (voiced by Peter Cullen) and the Autobots rise to their biggest challenge yet.

According to Wikipedia, Optimus Prime was played by a Pete 379 in the three earlier Transformer movies.

 
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