Trucking Life: Shows & Events
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Navistar Starts ‘Drive The Difference’ Sales Event

TORONTO, ONNavistar Canada, Inc. launched its ‘Drive the Difference’ sales event, which runs April 10 through July 31. 

The company is offering truck customers financing rates as low as 1.9 percent on qualifying in-stock and factory orders.

“After a long cold winter, now is the perfect time for customers to evaluate their fleet performance,” said Mark Belisle, president, Navistar Canada and vice president, regional sales. “We want to make it easy for customers to increase productivity and it is our hope that the Drive the Difference sales event will make it possible for more customers to experience the added value provided by our range of products and industry-leading dealer network.”

International Truck Canada has 176 dealerships, 88 of which are full line facilities and another 88 that are dedicated to parts and service. That’s about 1,700 technicians and 1,978 service bays across the country.

Customers can learn more by visiting the new Canada International Trucks website,

“A growing number of potential customers start their product research online and our new International Trucks Canada website specifically addresses the needs of our Canadian customers,” said Michelle Batista, director, Canadian marketing, Navistar Canada.

Navistar also rolled out its OnCommand Connection remote diagnostics system, which is designed to increase vehicle uptime. It offers real-time fault codes, vehicle locations, dealer locations and fault code actions plans within an online portal to support quicker repairs and control maintenance and repair costs.  


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