PALM DESERT, CA. – A new program launched by The American Trucking Associations (ATA) wants to help educate young, up and coming trucking executives.

Called “Lead ATA”, the program is also sponsored by PeopleNet, and aims to ensure that tomorrow’s trucking leaders are prepared for navigating the increasingly complicated regulatory process.

Passing on the knowledge from their leaders both past and present is also key to the program.

“In the 80 years since ATA was founded, we have always relied on industry leaders to be our spokesmen and our examples of what trucking means to the country,” said ATA President and CEO Bill Graves. “Lead ATA will help us nurture and cultivate our next generation of leaders and ensure that the legacy those giants have left us is entrusted to sure, steady hands.”

Each year, a new class will be accepted into the program where they’ll sharpen their teeth on how the regulatory and legislative process affects trucking, and understand how the ATA helps shape both of those.

PeopleNet President Brian McLaughlin said the company was honored to be a part of Lead ATA. “Building strong leaders for the future will ensure that our industry remains healthy, vibrant and forward-thinking,” he added. “This program is a unique opportunity for individuals to advance their skills and networks with an eye on taking transportation to the next level.”

For more on the program, click here.