BELLEVUE, Wash. -- Paccar's truck divisions, Kenworth and Peterbilt, have pulled out of the Mid America Trucking Show (MATS) in Louisville, Ky., which is widely considered the largest truck show in North America.

The company told U.S. trade media that it is taking tme to "refocus its resources." Instead of exhibiting at MATS it will work with dealers to organize events across the U.S. and Canada where potential and existing customers can test drive new trucks.

Neither truckmaker will be holding a press conference and Kenworth will not sponsor a big-name music concert as it does every year.

Peterbilt’s General Manager, Bill Jackson also said that the strategy may not just be limited to 2009.