Home Page Headline News Online Magazines Decision Centers The Full Story Product Watch Truck Statistics
TIRES & WHEELS
TRUCKS FOR LARGE FLEETS
MEDIUM DUTY TRUCKS
TRUCKS FOR SMALL FLEETS
LUBES, FILTERS, AND FUELS
ENGINES & DRIVETRAINS
BRAKING SYSTEMS
FUEL ISSUES
LABOR ISSUES
ENGINE EMISSIONS
BUSINESS ENVIRONMENT
HOURS OF SERVICE
CROSS-BORDER TRUCKING
SIGN-UP HERE
NewsFIRST
Lockwood's Product Watch
NewsFIRST: Mid-week Report
View the Newsletter Archive.
Hybrid Vehicle Technologies Symposium
(Feb 10 -Feb 11)
Future of Trucking Symposium
(Feb 17 -Feb 19)
CAIE's Western Canada conference
(Feb 22 -Feb 23)
See more details and events

e-mail this article print this article
News > Headline News > 11/05/2009
Yellow Brick Wall: Undercutting YRC keeps LTL rates down
11/05/2009
If you are a for-hire carrier, do you anticipate a change in freight availability in 2010?
increase
decrease
same as '09
view results

NEW YORK -- Sometimes the highways can look a lot like the jungle landscape seen in reruns of Mutual of Omaha's Wild Kingdom

Marlin Perkins narrated the '60's-era show back then, but today it's The Wall Street Journal reporting predatory activity along the trucking LTL food chain.

The Prey? Beleaguered LTL freight giant Yellow-Roadway Corp. (YRC), which, the Journal reports, has been under raptor-like attack from its competitors who are trying to price the carrier out of business.

And because of the size of market share controlled by the carriers involved, the cutthroat pricing is keeping rates depressed across the entire sector.

David Congdon, CEO of Old Dominion Freight Line, told the paper that although the recession has led to the worst pricing environment he's ever seen, some pricing trends "likely stem from deliberate moves to undercut YRC," which has flirted with bankruptcy more than once this year.

Congdon didn't name names. He admits, though, that his company has defended contracts by "matching price cuts," but hasn't leveraged price as an offensive weapon, adding that such a business model is "absolutely not sustainable."

At the same time, the company is moving pieces all over the board in anticipation of a possible YRC failure -- buying $90 million in terminals and real estate. Congdon told the Journal he's "absolutely" prepared to pick up new business should YRC exit the market. 

Rivals are banking YRC goes under, but small
improvements and recent financial lifelines have the company
hoping it'll survive as the LTL marketshare leader

Meanwhile, in a conference call with media on Wednesday, Con-Way Chief Executive Doug Stotlar said his company has also had cut prices "to levels more aggressive than we would normally take."

Industry estimates peg the LTL sector as being over-capacitated by up to 25 percent. That figure could be cut significantly if a major player like YRC goes bankrupt.

Analysts figure that at one point YRC controlled nearly 20 percent of the $35 billion U.S. LTL freight market. It's said to be a $500 million player in Canada on top of that.

In a recent interview with Today's Trucking, Aaron Duxbury of National Bank Financial in Toronto said YRC's larger, direct competitors like Con-Way and FedEx would be the immediate beneficiaries if their rival went under, but the effect would eventually trickle-down to smaller niche carriers who have watched the larger over-the-road carriers encroach on their lanes as well.

"I have to imagine almost all of LTL in North America would benefit," he said. 'That's too big of a player to shut down not be felt by everyone."

Just don't tell any of this to YRC brass.

Chairman and CEO Bill Zollars (who this week named Timothy A. Wicks to take over his post as president) announced this week that the company's regional and Logistics divisions have reported modest sequential improvements of $50 million in the third quarter.

"We gained significant momentum in the third quarter as we executed on our comprehensive plan to improve operating efficiencies, restore financial strength and position our company for future success," stated Zollars in a press release.

Related Stories:

- Squeeze Play
- YRC bankruptcy fears overstated: source
- Yellow taps strategy officer to lead turnaround
- U-V Recovery?
- YRC wins credit extension
- Overdrafted
- TransForce Ink: Where’d that $100-mill go?

More articles like this:

- "Business Environment" Full Story
- "Cross-Border Trucking" Full Story

Comment on this article in the (box) below, or to send feedback privately to the editor, click here 
 
Posting your comments requires an account. Please login below:

Log-in here
E-mail:
Password:   
Forgot your password?
Y2C?

Every decade or so, the 'consensus' experts seem to drum up a new apocalyptic disaster scenario to s...more


PACCAR MX ENGINE
After 50 million test miles, the MX is coming this summer ...more
 
HYDRAULIC BRAKE ROTORS
ArvinMeritor Aftermarket adds hydraulic rotors for medium-duty vehicles ...more
 
AIR CLEANER
Donaldson offers PowerCore side-access air cleaner assembly in PSD family ...more
 
2009 WILSON
n/a 2009 WILSON, TANDEM AXLE(S), DROP-FRAME/STEP-DECK FLAT, "ROAD BRUTE", COMBINATION STEEL & ALUMINUM, AVAILABLE WITH OPTIONAL EXTENDABLE LIGHTS & TOOLB....more

Newsletter Signup | About Us | Contact Us | Advertising | Privacy Policy