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News > Headline News > 11/26/2009
Chrysler Ramming into heavy-duty truck market?
11/26/2009
 

DETROIT -- Chrysler is reportedly mulling over the option of getting into the heavy-duty class 8 businesses.

According to company officials, the classes 3-5 chassis Ram trucks will now be branded separately from Dodge. Under that umbrella, the company is considering expanding its focus on commercial vehicle offerings, which could include the possibility of adding a class 8 truck to its portfolio.

"We’re giving serious consideration to entering the heavy truck segment, which includes the 18-wheelers you see out on the road today,” Fred Diaz Jr., CEO of Ram, said recently at a press conference to detail the company's five-year restructuring plan.

According to Diaz, the company is also considering building a new commercial van, which would displace the Daimler-built Sprinter van, currently marketed by Dodge.

Considering the unprecedented weakness of the current general freight economy, it's unlikely we'll see such a truck in the immediate future. But the company could tie the truck's release to an expected recovery beyond 2011.

Chrysler was revived when the U.S. federal government gave it more than $7 billion and Italian car and truck maker Fiat SpA acquired a 35 percent stake in the company for no money down. Led by Italian-Canadian Sergio Marchionne, Fiat has also taken over the day-to-day management of Chrysler.

It's quite possible that any class 8 truck from Chrysler would be based on the platform of Fiat's Iveco truck lineup, which is popular in Europe and Australia.

The one drawback is Iveco, like most European models, are cabovers, which have all but disappeared from the North American landscape except for some urban, short-haul applications.
 

Related Stories:

- Chrysler looks abroad for stability
- Canada plants spared from 50,000 in automakers' jobs cuts
- Chrysler threatens pull out from Canada
- Chrysler to shut down all plants as part of restructuring

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November 26, 2009 - Robin Doherty says:
 Glad to hear they aren't considering reviving the Dodge Ram highway tractor. I couldn't even find a picture of one. Anyone have one? The one I know of was driven By Fred Colburn in Westlock Alberta for the UFA. Fred taught me how driver truck. It must have been about a late 1960's or early 1970's model. He always said the best description for that truck was a coffin on wheels. Anyone else drive one? 
November 26, 2009 - says:
 The IVECO Stralis is also available as bonneted truck. Do you know the IVECO Daily? 
 
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