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I like this truck, for what it's worth, first shown this past winter at The Work Truck Show. It sports a clean Utilimaster body atop the Isuzu NPR chassis and is powered by Isuzu’s 3.0-litre diesel. It's said to get 35 percent better fuel economy than a traditional commercial van while offering the functionality of a custom-built work truck with the styling and ergonomics of a cargo van. Isuzu says the Reach offers best-in-class fuel mileage, delivering what it calls "a dramatically lower cost of ownership than traditional walk-in vans." “We believe the Reach will truly revolutionize the commercial van market," says John Marshall, senior vice president of sales and marketing for Utilimaster. "We have worked extensively to design a body that offers significantly more interior height and width than other commercial vans, and it will have multiple design options to maximize utility and driver productivity.” Among the vocational applications aimed at are everything from contractors to dry cleaners, florists to plumbers, moving and storage to food distributors. It's a pretty versatile machine. The bio-diesel-compatible 4JJ1-TC 3.0-litre turbocharged engine generates 150 hp and is mated to an Aisin medium-duty six-speed automatic transmission. Both the engine and transmission have "class leading" B10 durability ratings of 310,000 miles, says Isuzu, meaning that 90% will reach that mileage before needing an overhaul. The Reach’s body uses lightweight composite materials that are said to deliver a 700-lb weight savings compared to traditional aluminum-and-steel construction. Its impact-resistant composite panels are designed to reduce overall maintenance costs. For example, in the event of a collision, the vehicle’s lower body cladding can easily and quickly be replaced with simple tools, reducing costly downtime. The Reach is offered with a 151-in. wheelbase with either a 12- or 14-ft body. With an interior up to 27 in. higher than a conventional van, the cargo area can offer 540 or 630 cu ft of storage. The driver can quickly enter the cargo area without leaving the truck. An array of modular vocational packages offers buyers a choice of factory- or field-installed options designed to take full advantage of the van’s expansive aisle width and headroom, says Isuzu. The Reach is the only van to offer either rear swing doors or an integrated, composite roll-up door. Now, here's a pair of things I didn't know about Isuzu: it produced the world's first air-cooled diesel engine, back in 1936, and the first direct-injection diesel. Just FYI. AND HERE'S A DAIMLER TRUCKS IDEA that I like, namely a day entirely dedicated to continuous improvement. Sounds a bit hokey on the face of it, maybe, but think about it. And think how often in your own work day you've said to yourself, 'Wish I could just step back for a minute and figure out how to do this better.' Happens to me all the time, but on-rushing deadlines and appointments and all the other claptrap of working life get in my way. I'm sure it's the same for you. So at Daimler Trucks North America (DTNA) they recently conducted their first 'Continuous Improvement Day'. The company-wide event involved all 3000 non-production personnel in offices throughout the U.S. and Mexico. All those employees spent the entire day working on nearly 1000 improvement projects focused on ways to improve day-to-day operations by jumpstarting new projects and re-energizing existing ones. They worked on improving workflows, implementing new processes, establishing best practices, and eliminating waste. For example, says DTNA, one project tackled by the aftermarket group established best practices for finding alternate parts for customers when an original replacement part isn't available. THIS NEWSLETTER IS NOW PUBLISHED every week. It's a heads-up notice about what's going on with trucking technology. I also write here about interesting products that may not have had the 'air play' they deserved within the last few months. I should remind you that I don’t endorse any of the products I write about in this e-newsletter, nor do I have the resources to test them. What you’re getting is reasonably well educated opinion based on more than three decades in trucking. If you have comments of whatever sort about Product Watch, or maybe you've tried a gizmo I should know about, please contact me at rolf@newcom.ca.
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