Of Trucks and Chumps and Change
Here’s something you can toss out next time the conversation needs a reboot.
TASER stands for Thomas A. Swift’s Electric Rifle.
Thomas Swift was a character in a series of pulp-fiction novels that appeared a little over 100 years ago. Swift was like a Hardy Boy but he was always inventing things; things like the electric rifle he used to shoot wild elephants with in Africa.
He didn’t name it that though. About 60 years later, three American guys invented a real electronic weapon and created the acronym.
So don’t ever let me hear you say you don’t learn nothin’ at Pete’s Blog & Grille.
Myself, I learned about tasers because I was Googling “familiar phrases”; specifically, “chump change.”
I wanted to find out how much money chump change amounted to.
It’s one of those measurements that we all instinctively know, like a nose or a smidgeon or a tetch.
Chump change is how much money you have at home on your dresser. Or in that slot between your car seats.
And the reason I was calculating chump change?
I recently spent a few hours with Pete Dalmazzi the head of the two-year-old organization called Trucks For Change; and when he told me how much it cost to join, I was amazed. I thought it would be expensive.
But when he quoted me the exact price of admission, I thought — at the very same time as he said it — "chump change".
Joining Trucks For Change will set your fleet back a bank-account-rattling $180 a year.
You probably make that back the first time one of your trucks does a Trucks-For-Change thing, which is use up an otherwise empty back haul to deliver charitable freight going to a good cause.
Not only do you help people get stuff they need, in a lot of cases the freight that you’re delivering via T4C (as I now call it) would otherwise be going to the dump.
Did you hear that? If you join T4C, you’d be doing the planet a favor
And I tell ya, if I had a margarita every time I heard an HR expert say that job seekers these days are looking for socially responsible employers, I’d be far too inebriated to finish this paragraph.
But there you have it.
Trucks For Change costs very little to join, you’ll probably make money, and you’ll be a more attractive employer.
Don't take my word for it.
Instead, do this.
Invest the next 191 seconds of your life — less time than it would take to smoke a cigarette or get a coffee — to watching a short video about Trucks For Change below.
(Full disclosure: The people who produced this video — in association with Shaw Communications — work for Newcom Business Media, same as me.)
If you decide after watching the video to sign on with T4C, you’d be joining the almost 50 fleets from across the continent who are already on board.
Together they’ve delivered more than 3.5 million lbs of stuff to people who need it.
The fleets already on board are folks that you know do trucking right: I’m talking Erb, Manitoulin, Tandet, Wiersma, Bison, Kriska and about 40-odd others.
Not a chump among them.