Online Interface Makes it Easier for Drivers to Find Need-it-Now Parts

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With advancing technology and innovative solutions from OEMs, drivers are gaining easier access to the product information and parts availability they need to stay on the road. Finding the right replacement part is extremely important to maintaining uptime, but multiple reference points can make it challenging to ensure drivers have the right part for their truck.

Traditional cross-reference tools often reflect a singular cross or include out-of-date or inconclusive data, which results in inaccurate information used to make a part selection. In addition, drivers and dealers would have to reference multiple catalogs or vendor sites to find the correct cross for a replacement part.

The Alliance Truck Parts cross-reference tool, launched at the Mid-America Trucking Show this year, eliminates the need to reference multiple catalogs or vendor sites. This new web-based tool serves up multiple crosses making it easier for drivers to identify the part they need.

“We continually strive to enhance uptime for our customers through improved innovation and efficiency, which in this case means finding parts more easily and more quickly,” says Catherine Auckland, director, aftermarket marketing, Daimler Trucks North America. “That’s why the Alliance Truck Parts team turned to technology to make it easier for our dealers and customers to purchase need-it-now parts in an efficient way.”

A New Way to Find Parts

The Alliance Truck Parts cross-reference tool consolidates data from the top OEM and independent manufacturers, creating a single point of access that allows customers to find the right truck part for their specific truck make and model. It eliminates the need to consult multiple parts catalogs and compare data to find the correct part. The new online tool has up-to-date parts number information for more than 100,000 SKUs across 30 product lines from multiple suppliers.

Users can search for the part needed by the part number or partial part number. Results then can be filtered by manufacturer or part category. With the click of a mouse, the cross-reference tool provides the Alliance Truck Parts part number, supporting catalog and additional product details, along with information about the closest dealer in the area, reducing unnecessary downtime.

All Makes and Models

The tool not only is simple to use but, because it searches for parts that support nearly all truck makes and all truck models, drivers can feel confident that the part they are purchasing will work with any truck, making the parts purchasing process that much easier.
“Owner-operators can operate two or more trucks varying in age, make and model, making it difficult to select a parts supplier. That’s where all-makes aftermarket parts excel,” says Auckland. “All-makes parts brands help drivers streamline purchasing decisions and choose quality parts that will work for all of their trucks. And, with all-makes parts brands like Alliance Truck Parts, drivers receive quality parts designed to true ‘exact fit’ specifications for any specific truck make and model at a great price.”

About Alliance Truck Parts
Alliance Truck Parts offers a range of new and remanufactured reliable parts and accessories at an affordable price to the commercial transportation industry. Alliance parts are available at more than 800 retail locations, including Freightliner, Sterling, Western Star and Thomas Built Buses dealerships in the U.S. and Canada, and Travel Centers of America and Petro locations nationwide.

Alliance Truck Parts is a brand of Daimler Trucks North America LLC, the largest heavy-duty truck manufacturer in North America and a leading manufacturer of Class 6-8 vehicles. Daimler Trucks North America produces and markets commercial vehicles under the Freightliner, Western Star and Thomas Built Buses nameplates. Daimler Trucks North America is a Daimler company.


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