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Redhead Equipment Opens New SK Facility

REGINA, SK— Heavy equipment dealer, Redhead Equipment is deeply grounded in its Saskatchewan roots and come June 4, they’re digging their roots deeper in the Prairie soil with the grand opening of a newly built 117,000 sq. ft. building in Regina.

A SK-based business through and through, Redhead Equipment was founded in 1948 under the name of W.F. Fuller Machinery Limited. The company got a spicier name in ’68 when it was bought by Gordon Redhead and re-named Redhead Equipment.

Today, the business is owned and run by Gordon’s son, Gary. They now have five facilities across the province, in Saskatoon, Swift Current, Lloydminster, Estevan and Regina. They sell trucks, trailers, construction, agricultural and forestry equipment and employ about 400 people.

Their Regina head office has moved east of Regina at Box 32098, Hwy 1 East, Regina, SK and the company will celebrate the move on June 4 from 12 p.m. to 4 p.m.

Grand opening festivities include:

  • STARS Air Ambulance landing
  • Barbecue Lunch and Refreshments
  • Equipment Demonstrations
  • Special Event Discounts
  • Office Tours
  • Give-aways and Door Prizes

Redhead Equipment was originally a Champion Motor Grader Dealer, but expanded in 1971 to include the John Deere Construction Equipment line. In 1990, they added Mack Trucks to the selection and a year later, they resigned as the John Deere Dealer and acquired the Case Equipment dealership which included both construction and agricultural equipment.

Over the years, they’ve won many Volvo and Mack Canadian Dealer of the Year awards.

They also boost an active involvement in their local communities.

In 2012, Redhead Equipment donated $1 million to the Children’s Hospital Foundation of Saskatchewan to help serve mothers and children in SK by offering the best health care equipment, technology and research programs possible

“We’re working hard to ensure patients and families are at the centre of our decisions with designing and planning for the new hospital. Your gift will help to support staff and physicians in providing exceptional care for pregnant women, mothers and children and help us achieve our vision,” Craig Ayers, Children’s Hospital of Saskatchewan Project Director with Saskatoon Health Region said at the time.

More recently, staff at Redhead’s Saskatoon office came together to shave the head of their sales coordinator, Tammy Tremblay who wanted to raise $5,000 for cancer research.

"I’m over the moon with the support that I received." Tremblay said.  "We even had a customer in the dealership shopping and he stopped to see what was going on and watched while my head was being shaved and he donated. I was pretty impressed with that."

Redhead Equipment employees supported Tremblay by donating over $2,700 and she was able to raise over $6,500 for the Canadian Breast Cancer Foundation.

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