Shell Brings Reward Miles Program to Canada

Burlington, ON – If you like free dinners and industry-trade shows, then you’ll like Shell Rotella come this September.

Shell Lubricants announced the launch of a loyalty program that rewards truck drivers and equipment operators for choosing Shell Rotella products.

Called "The My Miles Matter," the program, currently available for U.S. based drivers, will kick off in Canada this September.

The program allows members to earn Reward Miles by purchasing select Shell Rotella products and services. Those miles can then be redeemed for a variety of rewards, including gift cards to popular restaurants and retailers, as well as a wide selection of merchandise geared towards truckers and their interests, the company said.

The program will also reward members with exclusive online content plus the opportunity to participate in members-only events at key industry tradeshows throughout the year.

Chris Guerrero, Shell Rotella global brand manager said that Shell wants to “continue the tradition of being a best-in-class brand by treating our customers to My Miles Matter.”

For further information about My Miles Matter visit www.MyMilesMatter.com.
 


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