OGDENSBURG, NY — What do you do when you’re the grassier, less-travelled and less-known road – or in this case – bridge and want to increase traffic? Well, tell truckers, of course!

In an effort to increase its truck traffic, the Ogdensburg-Prescott International Bridge, which spans the St. Lawrence River, put together an interactive website and video featuring radio host Benoit Therrien of Truck Stop Quebec, an internet trucking radio station.

Visitors to the bridge’s website drive their bright red virtual trucks from either Montreal or Ottawa over the bridge to the U.S. in a replica of the actual trip and get quick facts about the bridge at the same time.

Here are some of those facts:

• Tolls are 20-percent cheaper, according to the bridge authority;
• You can save eight km. in each direction;
• There are discounts for truck drivers;
• Less truck traffic;
• Best way to cross the Canada-U.S. border in Eastern Ontario, the bridge authority claims.

If you want to check out the interactive website for yourself, select either the English or French version below:

English: http://www.quickcrossing.com

French: http://frontiererapide.com