Warning: This Truck Story Contains Graphic Images
TORONTO – Here’s something you didn’t know: The Volkswagen Beetle holds the record for length of time in production with the same vehicle. And in second place? The good-ole Divco milk truck.
And last week, it was a Divco—evocative of another supposedly simpler time—that clinched one of 18 Awards at the Private Motor Truck Council’s popular Fleet Graphics Award, now in its 29th year. The competition is sponsored by 3M Canada and is open to any fleet, private or public and it attracts entries from across the continent.
The Divco, which is used as a promotional vehicle for Ddrops Vitamins, was the second prize announced in the “Special Event/Promotional” category. Ddrops contracted Alpine Graphic Productions of Schomberg, ON, with providing the wrap.
Sharon Middleton of Alpine, a company that has been producing vehicle markings since the 1940s, said the only part of the job that isn’t part of the wrap are the little eyebrows over the headlights.
The first prize in the “Special Event/Promotional” category went to Highland Transport’s “Trucking For A Cure” Peterbilt, decorated by Toronto Digital Imaging, using 3M graphics film.
And the winners are: