Wear Plaid for Trucking and Dad

TORONTO — You don’t have to be Don Cherry or a 1990s grunge rocker from Seattle to pull off plaid.

In advance of Father’s Day, the Ontario Trucking Association is urging people in trucking to join the legion of Canadians, including at least one OTA carrier, who will be Wearing Plaid for Dad on June 19.

Leading up to Father’s Day, a time when the focus is already on men and families, Prostate Cancer Canada has launched Wear Plaid for Dad, a campaign to raise awareness and funds to help protect men from prostate cancer, which is the most common cancer affecting men.

In fact, one in eight men – dads, husbands, brothers, sons and grandfathers – will be diagnosed with prostate cancer in their lifetime.

OTA board member James Steed of Steed Standard Transport, whose father battled prostate cancer, has already gotten involved by raising funds and donating a trailer with Prostate Cancer Canada’s logo. He’s now challenging his fellow OTA members and the Canadian trucking industry at-large to do the same for this important cause.

According to Steed the construction, legal and other industries were well represented at the campaign launch earlier this month and it’s time trucking stepped up to show Canadians just how influential and charitable we are.

You can go to Wear Plaid for Dad for ideas on how your company can get involved in the campaign, which is being led by Vice Admiral Mark Norman, among other notable Canadians. 


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