Western Stars Reach the Big Four-Five
LOUISVILLE, KY – What do Western Star Trucks and actress Pamela Anderson have in common?
First, they were both born in British Columbia: The actress in Ladysmith; the trucks in Kelowna.
They’re both known for exceptional good looks and outstanding bodies. Western Star, now part of Daimler Trucks North America (DTNA) has long been celebrated as a tough-slogging truck.
Pam Anderson and Western Star are well known around the world, as Western Star’s General Manager Michael Jackson told a group of assembled journalists at the Mid-America Trucking Show (MATS) here this week. Western Star trucks are now familiar marques in Australia, South Africa and Indonesia.
Anderson and Western Star are also both celebrating their 45th birthdays this year.
And finally, both Western Star and Pamela Anderson have been immortalized on eye-catching movie posters. In fact, at MATs, the Western Star booth is festooned with faux posters advertising pretend films starring their trucks. And in honor of the great occasion, Western Star has issued a special movie poster calendar highlighting each of its model, incorporating various applications from logging and mining to OTR, and the calendars are available through Western Star or its dealers.