Today's Trucking

Bandag marks 60 years in business with brand campaign

Posted: April 11, 2017

NASHVILLE, TN – Retread tire provider, Bandag is celebrating its 60th anniversary by launching a new global campaign with the goal of refreshing the retread tire category. The campaign, called Built for Better, will bring together the Bandag brand globally, in addition to promoting retreads as an innovative and sustainable tire option.

The Built for Better campaign focuses on telling the company’s story and will promote the environmental benefits behind retreads. As part of the brand campaign, the subsidiary of Bridgestone Americas Inc., has also updated their logo.

“A brand is a promise, and our promise to the market with Bandag is Built for Better,” said Eric Higgs, vice president of commercial marketing of Bridgestone Americas Tire Operations. “Bandag is one of the best stories we have to tell at Bridgestone, and we are going to do it in a way that changes the game for the retread industry.”

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