Today's Trucking
products Trucks

DTNA Loyalty Program

Posted: August 1, 2014

Freightliner 122SD

Daimler Trucks North America (DTNA) has announced a new customer loyalty program for owner-operators and small fleets. Truck Bucks will be aimed at rewarding customers with parts-and-service specials at Freightliner, Western Star, Detroit, and Thomas Built Buses service locations.

Customers enrolled in Truck Bucks will receive discounts and special product incentives. Specials will include discounts on select parts and services designed to introduce customers to DTNA’s aftermarket offerings. The program is said to be customer-friendly with discounts applied at check-out without the need for coupons or further action by the customer.

Sign up for Truck Bucks online here or at the Mid-America Trucking Show in Louisville in March.


  • This field is for validation purposes and should be left unchanged.
Related Articles