MISSISSAUGA, Ont. — When Dawn and Alvis Violo started their new business less than two years ago, the idea was, in Alvis’ words, “to become the CAA of trucking.”
The plan: Set up a network of roadside help vendors in every part of the country and then outfit as many fleets and owner-operators as possible with 24/7 access to those vendors. So no matter where or when somebody broke down, all they’d have to do is dial 1- 877-377-2262 and in no time flat the Violos would have them hooked up with a local repair or service facility.
What that meant for start-up purposes is the Violos had to build a network so if Joe Blow phones from outside Port Hood, N.S., with a blown turbo, the Violos would be able to contact a local pro who’d come to the rescue.
By dint of hard work and considerable charm, the Violos in less than two years built up a network of more than 4,000 vendors who they can call on a moment’s notice.