What you’ll see is Night Moves, a new (two-years-old, actually) technology designed to literally light up the sides of vehicles so corporate graphics or logos or ads stay illuminated after dark.
Consisting of illuminated graphic panels about as thick as your average credit card and as easy to install as a radio, Night Moves panels are flexible; they stay cool and according to company president Brian Hoffman, they meet all FMSCA standards for truck lighting.
“It’s installed like a normal vehicle wrap,” Hoffman told todaystrucking.com.
Ringling Brothers and Barnum & Bailey are among to the first to take the plunge into Night Moves sign technology.
The electro-luminescent-powered lighting is photo-sensitive so it comes on automatically, and Hoffman estimates that the effective lifespan for one installation would be between 6,000 and 8,000 hours.
“I think with it’s particularly suited to Canada, with your short winter days and long nights,” he says.
The power supply/inverter converts the truck’s 12V battery power to AC and changes the frequency to light the graphic panel.
One Night Moves sign would draw about 93 percent less power than a fluorescent tube. Hoffman says there’s also a solar-powered-battery-pack system available.
Hoffman is not only targeting truck fleets who want to keep their brands glowing all night long, he sees trucks for trades and airport shuttle vehicles as potential markets.
“We’ve also had reports that vehicles using Night Moves are safer, after dark,” he says.
So far, his biggest trucking customers are for the Hatfield Quality Meats fleet as the Ringling Brothers and Barnum & Bailey Circus trucks.
“They are the greatest show on earth,” Hoffman says. “Being able to illuminate their trailers at night gives them a powerful advertising medium and exceeded all expectations for the ‘wow’ they provide.”
The panels start at about $400, and Hoffman says, “volume always reduces price.”