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Michelin Retread Technologies, Robert Bernard extend agreement

Posted: August 1, 2014

LAVAL, Que. (Dec. 6, 2004) — Michelin Retread Technologies (MRT) Canada Inc. has recently announced the renewal of a five year agreement with Robert Bernard TRM Ltée, marking the first MRT franchise in Canada.

“We are pleased to renew our strong partnership with Robert Bernard TRM,” confirms Guy Pekle, president of MRT Canada. “As the demand for MRT products strengthen and our growth continues, we remain committed to finding lower cost solutions for customers.”

Jocelyn Bernard, vice-president of Robert Bernard TRM Ltée said “our existing structure allows for the sale of high-end MRT products on the road, via our retail distributors and Michelin partners. We are confident that market response will be as good as it has been for the last five years where we have seen consistent, annual growth.”

Michelin says it continues to focus on the independent dealer and franchises. There are now more than 230 points of sale in North America for Michelin retreads.

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