Navistar Becomes Third Truck Maker to Skip MATS 2016
Posted: July 13, 2015
LOUISVILLE, KY — Navistar has become the third truck maker to pull out of the Mid-American trucking show next year, but plans to return in 2017.
The decision follow moves by rivals Daimler Trucks North America and Volvo Trucks to skip the annual gathering held in March since 1972 at the Kentucky Fair and Exposition Center in Louisville, KY, accordign to Truckinginfo.com.
“We’ve made the decision to not attend the 2016 Mid-America Trucking Show,” said Navistar spokesman Steve Schrier. “We look forward to returning to the Mid-America Trucking Show in 2017 to showcase our technology and products.”
MATS is regarded as the largest trucking show in the U.S., this year seeing record attendance of nearly 82,000 people along with having more than 1,000 exhibitors filling 1.2 million feet of exhibit space.
Toby Young with Exhibit Management Associates, which puts on the show, told Truckinginfo, “Navistar has been a strong supporter of MATS, participating every year since the first MATS in 1972. Their presence at the 2016 show will be missed. We will continue as planned with sales for the 2016 MATS beginning on July 15 and, given the recent news, additional exhibit space opportunities for returning and new exhibitors.”
In May, Daimler Trucks North America said it would not exhibit at the Mid-America Trucking Show in 2016, moving to an every-other-year format similar to the IAA Commercial Vehicles show in Germany, according to Truckinginfo.com. DTNA intends to return to MATS in 2017 and attend the show bi-annually thereafter.
At approximately 40,000 square feet of booth space, DTNA is among the largest exhibitors at MATS, with brands such as Freightliner, Western Star and Detroit, and holds the top market-share position in both heavy-duty and medium-duty trucks in North America.
Earlier this month Volvo Trucks became the second truck OEM to decide against exhibiting at MATS in 2016, according to Transport Topics.
Like DTNA, Volvo said it believed the company would benefit from exhibiting next year at the IAA show and returning to MATS in 2017.
The sister company to Volvo Trucks, Mack, told Transport Topics, it has not made any decisions regarding MATS.
The MATS 2016 show is scheduled for March 31-April 2.
The IAA Commercial Vehicles show is held in Hanover, Germany, in the fall of even-numbered years. Last year’s show attracted more than 250,000 visitors and 2,000 exhibitors. The next show is September 22-29, 2016.