Petro-Canada debuts branding for new engine oil categories
Posted: July 26, 2016 by Today's Trucking Staff
CALGARY, AB – Petro-Canada Lubricants has announced the launch of its new PC-11 branding campaign in advance of debuting two new categories of heavy duty engine oils in December.
The PC-11 specification will require heavy duty engine oils to offer enhanced oxidation control, aeration control and shear stability, delivering increased fuel economy, emissions reduction and engine protection. The Suncor company’s campaign is built under “The Tougher. The Better.” It represents Petro-Canada Lubricants’ expertise in addressing these demands.
PC-11 is represented by two new categories that will define heavy duty engine oils for years to come:
API CK-4 (improved performance and backwards-compatible for older engines)
API FA-4 (for use in the next generation of fuel-efficient diesel engines)
“Durability, strength and efficiency. These are the defining features of Petro-Canada Lubricants and how we position our PC-11 offer under The Tougher. The Better.,” announced Howard McIntyre, vice president of lubricants for Suncor.
“We are scheduled to imminently reveal our PC-11-ready product line, which we believe is set to be the world’s toughest range of heavy duty engine oils. The Tougher. The Better. offers a clear statement of intent to our customers to show we’re PC-11-ready and committed to the changes ahead.”
The announcement of The Tougher. The Better. follows Petro-Canada Lubricants’ PC-11 educative website, herecomespc11.com, which will continue to offer guidance to the industry in their decision making processes ahead of the introduction of PC-11 heavy duty engine oils.