Today's Trucking

Schaefer named Daimler’s New GM of Marketing, Strategy

Posted: January 20, 2016 by Today's Trucking Staff

PORTLAND, OR – Daimler Trucks North America (DTNA) has announced that Kary Schaefer, who joined the company in 1995, will be the new general manager of marketing and strategy.

Schaefer will lead the Freightliner Trucks and Detroit marketing organizations in the launch of upcoming products, steering product strategy requirements and implementing customer and dealer satisfaction initiatives.

Schaefer’s most recent position at DTNA was general manager of the Enhanced Platform program for vocational products, and she will continue to manage that initiative.

“Kary’s proven experience is perfectly aligned with our organizational vision of maintain our leadership position through innovation and product achievement,” said Richard Howard, senior VP of sales and marketing for DTNA. “Kary’s keen understanding of our industry, business and products will be instrumental to delivering our message our dealers and customers.”

Schaefer joined DTNA in 1995 as a design engineer. She has held several positions in engineering, and in 2008 she was named chief engineer for the Cab Engineering Department. In this role, she was instrumental in developing innovations that improved fuel efficiency. She also oversaw the cab systems development for the Freightliner Argosy Evolution, Freightliner 108SD and 114SD, and the Western Star 4700, as well as the new Western Star interior, which impacted the entire Western Star product line.

Prior to joining DTNA, Schaefer held leadership positions with Boeing, Pacific Testing Laboratories, Abossein Engineering and Cloud Cap Technologies, a division of United Technologies Corp. She will be based in Portland, OR.

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