ALLENTOWN, PA – Mack Trucks is singing the praises of its new Anthem, a highway tractor that will replace axle-back versions of Pinnacle models on the road today.
As a related theme song suggests (yes, it was released complete with a country song), it is “born ready” for life on the highway. Mack is also quick to stress that it’s born in the USA. An official launch for dealers and industry journalists came complete with waving flags, country music, and multiple references to manufacturing at Lehigh Valley Operations in Pennsylvania. An American flag has even been stamped right next to the Anthem name on the truck’s badge.
“We have helped build America,” proclaimed Mack president Denny Slagle, referring to the company’s 117-year heritage. “We have arrived at an important milestone. This launch should be seen as a new day, a new start, a game changer for our beloved Mack brand.”
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