Today's Trucking
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Truck sales to normalize in second half of 2019: Daimler

January 9, 2019 by John Smith

LAS VEGAS, Nev. – Daimler Trucks North America is coming off a record year in truck sales, and expects the market to remain strong for months to come before moderating in the second half of 2019.

news

Daimler eyes electric truck production in 2021

January 8, 2019 by John Smith

LAS VEGAS, Nev. – Daimler Trucks North America has handed over keys for the first in a series of 30 battery-electric trucks – a mixture of eCascadias and eM2s – and it’s already focusing on plans to begin full production in 2021.

news

Daimler makes autonomous truck tech leap, abandons platooning

January 7, 2019 by John Smith

LAS VEGAS, Nev. – Daimler will produce North America’s first SAE Level 2 automated truck in the form of a new Cascadia that offers automated steering, acceleration and braking in certain situations. And the company is hardly stopping its autonomous journey there.

news

Welcome to the Year of the Electric Truck

December 20, 2018 by John Smith

CARSON, Calif. – Penske Truck Leasing has accepted keys to Freightliners before, but today’s ceremonial handoff of an electric Freightliner eM2 kicks off what can safely be described as the Year of the Electric Truck.

news

Paez tackles the Olympian challenge of cross-border trucking

November 30, 2018 by John Smith

PUERTO VALLARTA, Mexico – Crossing an international border can seem like an Olympian task at the best of times, with challenges ranging from ever-changing regulations to the search for backhauls. But Olympic Transport has been rising to those challenges for […]

news

Daimler improving service experience

July 18, 2018 by John Smith

YOUNTVILLE, Ca. — The aftermarket side of Daimler Trucks North America is aiming to set a new standard in customer service by strengthening its 24-hour-or-less service turnaround promise, adding new digital tools, enlarging its supply chain, and launching a major expansion of its Alliance Truck Parts enterprise.

videos

On the Spot… Daimler Demos Platooning

July 6, 2018 by Dan Robinson

Is truck platooning only technically feasible or is it also commercially viable? In this video, HDT Editor in Chief, Deb Lockridge looks at Daimler Trucks’ recent demonstration of its platooning technology with a pair of loaded trucks on a test […]

news

Strong 2017 leads Daimler to focus on uptime, expansion, and connectivity in 2018

February 28, 2018 by elizabeth

PORTLAND, OR – Capturing nearly 40% of the North American Class 6-8 truck market, it was a banner year for Daimler Trucks North America, and according to president and CEO Roger Nielsen, the company isn’t done yet.

Daimler sold more than 470,000 trucks worldwide last year to the tune of more than CAN $57.7 billion in revenue and a 6.7% return on sales.

Nielsen credits the strong year on sales of the New Cascadia, with 46,000 orders for the truck in the first year. That number is a significant boost over the first-year sales of the original model which sold about 25,000 units in its debut year.

products

Daimler unveils options, apps

October 6, 2017 by John Smith

ATLANTA, GA – Daimler Trucks North America unveiled an array of truck options, apps and upgrades during the inaugural North American Commercial Vehicle Show in Atlanta, Georgia.

news

Daimler unveils options, apps

October 6, 2017 by John Smith

ATLANTA, GA – Daimler Trucks North America unveiled an array of truck options, apps and upgrades during the inaugural North American Commercial Vehicle Show in Atlanta, Georgia.

news

VIDEO: Fuel economy and the next-generation Cascadia

June 2, 2017 by John Smith

TORONTO, ON — Today’s Trucking’s six-video series looks closely at Freightliner’s New Cascadia. It’s not a rework or a remake of the popular Cascadia, but clean-page design that improves much of what made the Cascadia popular. Fuel efficiency is said to be 8% better than the current Evolution model and a whopping 13% better than the base-model Cascadia. In this video, we dig into the Cascadia’s fuel-saving potential and explores the technology that makes those savings possible.

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IN PRINT — Gold Star: Western Star turns 50

May 30, 2017 by John Smith

TORONTO, ON — Western Star Trucks is now 50 years old, an iconic brand in Canada, if a little less so in the U.S. That difference isn’t surprising because the truck was born here when White Motor Company built a plant in Kelowna, B.C., and launched what was called the White Western Star. A tough truck, it was essentially hand-built, and if you wanted holes in the frame here as opposed to there, you had only to ask. Its initial target was the forestry world. A logging truck par excellence, as it remains, it also found favor in the oil patch and in mines.

news

Output shafts recalled on select Cascadias, 5700s

May 29, 2017 by John Smith

WASHINGTON, DC – Daimler Trucks North America will be replacing the output shafts on select 2017 Freightliner Cascadias and Western Star 5700 trucks with NFD tandem rear axles, under a recall announced by the U.S. National Highway Traffic Safety Administration.

news

Daimler chief unfazed by NAFTA talk

May 19, 2017 by John Smith

MADRAS, OR – Roger Nielsen, the recently named president and Chief Executive Officer of Daimler Trucks North America, doesn’t seem concerned by talk about renegotiating the North American Free Trade Agreement – even though its manufacturing footprint includes Mexico. “We’re a global company, and globally we believe in free trade. And we’re prepared to engage everybody and anybody in discussions,” he said during his first media briefing. “I don’t anticipate any major changes in the NAFTA.” The company has reserve manufacturing capacity in the U.S. and Mexico, he noted. The supply chain is also dual-sourced. “They have the ability to source worldwide or source domestically.”

news

Daimler promotes two executives

May 9, 2017 by John Smith

PORTLAND, OR — Daimler Trucks North America (DTNA) has appointed Jeff Allen and Stefan Kurschner to its operating committee. Allen becomes senior vice president – production, quality and specialty vehicles on August 1. Kurschner will be the senior vice president for aftermarket business units effective July 1.