Today's Trucking
Richard Howard, Daimler Trucks North America

Truck sales expected to drop — but maybe to normal levels

August 21, 2019 by John Smith

YOUNTVILLE, Calif. – Truck sales may be projected to slow in 2020, but Daimler Trucks North America believes the totals will still reflect strong demand overall. The OEM is projecting about 480,000 Class 6-8 truck sales in Canada, the U.S., and Mexico this year, and somewhere between 380,000 and 400,000 in 2020.


Will truck platooning save fuel in the real world?

June 11, 2019 by John Smith

TORONTO, Ont. — Tailgating tends to be discouraged. Just don’t tell those who research the benefits of platooning. In the ongoing search for better fuel economy, engineers have found ways to connect tractor-trailers through electronic handshakes, automatically maintaining tight following distances that improve aerodynamic drag. Will it work in the real world?


Daimler’s Lane Keep Assist helps keep trucks in the lane

May 23, 2019 by John Smith

Lane Keep Assist, the first Level 2 automation technology from Daimler Trucks, isn’t quite a self-steering technology. It’s designed to help drivers battle crosswinds and uneven pavement geometry. It will keep the truck straight in a lane, but drivers still have to keep their hands on the wheel and their eyes on the road. Equipment editor Jim Park filed this report from Oregon’s Interstate 5.  


Canada tops 3,000 Class 8 truck sales in April

May 10, 2019 by John Smith

TORONTO, Ont. — Wards Auto reports that Canada recorded 3,189 Class 8 truck sales in April, with Daimler Trucks North America holding a tight grip on its leading market share with 1,177 of the sales.


Daimler acquires Torc stake in autonomous truck journey

March 29, 2019 by John Smith

BLACKSBURG, Va. – Daimler Trucks and Buses is building on its commitment to developing Level 4 autonomous trucks by acquiring a majority stake in U.S.-based Torc Robotics.


Daimler delivers automation, leaves truck drivers in control

February 16, 2019 by John Smith

WEST PALM BEACH, Fla. – It can be a little disconcerting to watch a steering wheel move back and forth on its own, but there it is. One of the latest new Cascadias to roll off Freightliner’s assembly line nudges left and right to keep within tracked lane markings, even when hands are off the wheel for a few seconds. Welcome to Level 2 automation.


Daimler ‘effectively sold out’ for 2019: Howard

February 15, 2019 by John Smith

WEST PALM BEACH, Fla. — Daimler Trucks North America says it is effectively “sold out” for 2019, as it begins production of a significantly refreshed new Cascadia.


Truck sales to normalize in second half of 2019: Daimler

January 9, 2019 by John Smith

LAS VEGAS, Nev. – Daimler Trucks North America is coming off a record year in truck sales, and expects the market to remain strong for months to come before moderating in the second half of 2019.


Daimler eyes electric truck production in 2021

January 8, 2019 by John Smith

LAS VEGAS, Nev. – Daimler Trucks North America has handed over keys for the first in a series of 30 battery-electric trucks – a mixture of eCascadias and eM2s – and it’s already focusing on plans to begin full production in 2021.


Daimler makes autonomous truck tech leap, abandons platooning

January 7, 2019 by John Smith

LAS VEGAS, Nev. – Daimler will produce North America’s first SAE Level 2 automated truck in the form of a new Cascadia that offers automated steering, acceleration and braking in certain situations. And the company is hardly stopping its autonomous journey there.


Welcome to the Year of the Electric Truck

December 20, 2018 by John Smith

CARSON, Calif. – Penske Truck Leasing has accepted keys to Freightliners before, but today’s ceremonial handoff of an electric Freightliner eM2 kicks off what can safely be described as the Year of the Electric Truck.


Paez tackles the Olympian challenge of cross-border trucking

November 30, 2018 by John Smith

PUERTO VALLARTA, Mexico – Crossing an international border can seem like an Olympian task at the best of times, with challenges ranging from ever-changing regulations to the search for backhauls. But Olympic Transport has been rising to those challenges for […]


Daimler improving service experience

July 18, 2018 by John Smith

YOUNTVILLE, Ca. — The aftermarket side of Daimler Trucks North America is aiming to set a new standard in customer service by strengthening its 24-hour-or-less service turnaround promise, adding new digital tools, enlarging its supply chain, and launching a major expansion of its Alliance Truck Parts enterprise.


On the Spot… Daimler Demos Platooning

July 6, 2018 by Jim Park

Is truck platooning only technically feasible or is it also commercially viable? In this video, HDT Editor in Chief, Deb Lockridge looks at Daimler Trucks’ recent demonstration of its platooning technology with a pair of loaded trucks on a test […]


Strong 2017 leads Daimler to focus on uptime, expansion, and connectivity in 2018

February 28, 2018 by elizabeth

PORTLAND, OR – Capturing nearly 40% of the North American Class 6-8 truck market, it was a banner year for Daimler Trucks North America, and according to president and CEO Roger Nielsen, the company isn’t done yet.

Daimler sold more than 470,000 trucks worldwide last year to the tune of more than CAN $57.7 billion in revenue and a 6.7% return on sales.

Nielsen credits the strong year on sales of the New Cascadia, with 46,000 orders for the truck in the first year. That number is a significant boost over the first-year sales of the original model which sold about 25,000 units in its debut year.