Today's Trucking


A Glimpse into a “Super Truck” Future

April 17, 2017 by Dan Robinson

How efficient can trucks really get? The answer may lie in the U.S. Department of Energy’s SuperTruck program.


Daum Reaches the Pinnacle

March 30, 2017 by John Smith

I’m writing this issue of the newsletter in absentia, so to speak, as it will be published while I’m away from computers and unable to stay in touch. To be more precise, I’m a week early in posting this so forgive me if giant events occur between now and the 22nd and they’re not covered here. Then again, this report isn’t intended as a news vehicle.


Daimler experiments with artificial daylight in cabs

March 23, 2017 by sehui

STUTTGART, GERMANY – A group of Daimler AG researchers have been observing the effects of artificial daylight on the mental state and performance of truck drivers in a series of experiments set in the Polar Circle’s winter darkness.


Detroit DD8 engine builds on medium-duty lineup

March 16, 2017 by John Smith

INDIANAPOLIS, IN – Daimler Trucks North America has unveiled the new Detroit DD8 medium-duty engine aimed at the vocational truck market, building on the medium-duty platform introduced last year with the DD5.


Fuso prepares to launch gasoline powertrain

March 15, 2017 by John Smith

INDIANAPOLIS, IN – Mitsubishi Fuso Truck of America has unveiled the prototype of a gasoline powertrain for its FE Series medium-duty cabovers, and a full launch is scheduled early next year.


Fuso bringing electric Class 4 to market

March 15, 2017 by John Smith

INDIANAPOLIS, IN — Mitsubishi Fuso Truck of America is rolling out a battery-powered Class 4, known as the eCanter, but Canadian buyers will have to wait for a taste of things to come.


Daum replaces Bernhard as Daimler Trucks chief

March 1, 2017 by John Smith

STUTTGART, GERMANY – Martin Daum will lead Daimler Trucks and Daimler buses as a member of the board of management effective March 1, the company has announced. The appointment is for five years. Daum has been president and Chief Executive Officer of Daimler Trucks North America since 2009, overseeing Freightliner, Western Star, Thomas Built Buses, Freightliner Custom Chassis, and Detroit Diesel. Prior to that he was a member of the management team at Mercedes-Benz Trucks in Europe, and vice president – production for Mercedes-Benz Trucks, as well as being responsible for the world’s biggest truck plant in Worth.


Daimler makes series of executive appointments

February 24, 2017 by John Smith

PORTLAND, OR – Daimler Trucks North America (DTNA) has made several executive appointments to support aftermarket and operations activities, with each effective on June 1.


Daimler HQ recognized for green design

February 14, 2017 by John Smith

PORTLAND, OR – Daimler Trucks North America’s (DTNA) new environmentally friendly corporate headquarters in Portland, Oregon, has earned the company LEED (Leadership in Energy and Environmental Design) Platinum Certification from the U.S. Green Building Council (USGBC).


Daimler truck and bus chief resigns

February 10, 2017 by John Smith

STUTTGART, GERMANY — Dr. Wolfgang Bernhard is stepping down as the head of Daimler Trucks and Buses a year before his contract expired, citing personal reasons.

Chief executive Dr. Dieter Zetsche will head the business unit until a successor is appointed.

“We regret this resolution, but we have a number of outstanding managers to succeed. We thank Wolfgang Bernhard for his committed work and respect his personal decision,” stated Manfred Bischoff, chairman of the supervisory board.


Mexico a “land of opportunity”, says Daimler’s Kurschner

December 8, 2016 by John Smith

PUERTO VALLARTA, MX – In a year when dealers in Canada and the U.S. face a dramatic downturn in truck sales, Mexico is a world apart. As of November the market for Class 4-8 vehicles was up 18.5%, and Daimler Trucks North America accounted for 36% of it — up 7.8% over last year. But Stefan Kurschner, president and Chief Executive Officer of Daimler Vehiculos Comerciales Mexico, says there’s room for more.


Daimler CEO talks growing share, struggling market

October 6, 2016 by John Smith

LAS VEGAS, NV – It’s a tough market for truck sales these days, but Daimler Trucks North America president and Chief Executive Officer Martin Daum still sees a “light at the end of the tunnel” – and is setting firm goals for the year to come.

Where Canadian Class 8 sales were up 6% in 2014 and 3% in 2015, they are down 24% this year. Daum expects 360,000 Class 6-8 trucks to be sold in the NAFTA region this year, down dramatically from 424,000 units last year, and even the 384,000 in 2014.


Autonomous vehicles need “political engineering”: speaker

October 5, 2016 by John Smith

LAS VEGAS, NV — Advances in technology are bringing autonomous vehicles closer to reality, but first they will have to overcome some significant government-related barriers.


Detroit Diesel collaborating with Microsoft, AT&T

October 3, 2016 by John Smith

LAS VEGAS, NV – Detroit Diesel will be collaborating with AT&T and Microsoft to enhance the Detroit Connect suite of connected vehicle services, Daimler Trucks North America has announced.


Freightliner unveils brand new New Cascadia

September 1, 2016 by John Smith

COLORADO SPRINGS, CO – Want to have a closer look at the new 2018 Freightliner Cascadia? Wait no longer. Check out a video preview in our Ultimate Test Drive series.