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Daimler rolls out electric trucks for North America

June 6, 2018 by John Smith

PORTLAND, Ore. – Daimler Trucks North America has unveiled electric Class 8 and medium-duty trucks today, with plans to have a 30-truck “innovation fleet” working in selected applications before the end of the year.

“It is our target at Daimler to have the broadest – the absolute broadest – e-truck fleet in North America by 2021,” said president and CEO Roger Nielsen, as an electrified version of the Class 8 Cascadia rolled by.

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Daum Reaches the Pinnacle

March 30, 2017 by John Smith

I’m writing this issue of the newsletter in absentia, so to speak, as it will be published while I’m away from computers and unable to stay in touch. To be more precise, I’m a week early in posting this so forgive me if giant events occur between now and the 22nd and they’re not covered here. Then again, this report isn’t intended as a news vehicle.

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Daum replaces Bernhard as Daimler Trucks chief

March 1, 2017 by John Smith

STUTTGART, GERMANY – Martin Daum will lead Daimler Trucks and Daimler buses as a member of the board of management effective March 1, the company has announced. The appointment is for five years. Daum has been president and Chief Executive Officer of Daimler Trucks North America since 2009, overseeing Freightliner, Western Star, Thomas Built Buses, Freightliner Custom Chassis, and Detroit Diesel. Prior to that he was a member of the management team at Mercedes-Benz Trucks in Europe, and vice president – production for Mercedes-Benz Trucks, as well as being responsible for the world’s biggest truck plant in Worth.

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Daimler HQ recognized for green design

February 14, 2017 by John Smith

PORTLAND, OR – Daimler Trucks North America’s (DTNA) new environmentally friendly corporate headquarters in Portland, Oregon, has earned the company LEED (Leadership in Energy and Environmental Design) Platinum Certification from the U.S. Green Building Council (USGBC).

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Daimler CEO talks growing share, struggling market

October 6, 2016 by John Smith

LAS VEGAS, NV – It’s a tough market for truck sales these days, but Daimler Trucks North America president and Chief Executive Officer Martin Daum still sees a “light at the end of the tunnel” – and is setting firm goals for the year to come.

Where Canadian Class 8 sales were up 6% in 2014 and 3% in 2015, they are down 24% this year. Daum expects 360,000 Class 6-8 trucks to be sold in the NAFTA region this year, down dramatically from 424,000 units last year, and even the 384,000 in 2014.