Today's Trucking
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5 tips to amp up your truck driver recruiting ads

December 6, 2018 by John Smith

An intensifying shortage of truck drivers continues to top the list of challenges cited by carriers. But with so many people chasing many of the same drivers, how can carriers stand apart from the competition? Here are a few tips that will help enhance your recruiting ads.

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‘No reason to worry’ about slowing economy: Costello

October 30, 2018 by John Smith

AUSTIN, Texas – Bob Costello, the chief economist for the American Trucking Associations, is confident that the second-longest economic expansion in U.S. history will continue – despite some signs of softening in recent months. “There’s no reason to worry,” he […]

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Spear goes on offensive in ATA address

October 29, 2018 by John Smith

AUSTIN, Texas – American Trucking Associations president and CEO Chris Spear went on the offensive during his annual state of the industry address today, calling for changes to everything from minimum driving ages to new drug testing tools and a massive infrastructure investment.

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Trucking continues to face a gender divide

October 25, 2018 by John Smith

TORONTO, Ont. — Shelley Uvanile-Hesch is a rarity. Of the 181,330 tractor-trailer drivers working in Canada’s trucking industry in 2016, barely 3% were women, according to Newcom Media’s Changing Face of Trucking research. In contrast, women made up about half (47%) the entire workforce overall.

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Industry bullish on economy: survey

October 17, 2018 by John Smith

TORONTO, Ont. — Canada’s trucking industry appears to be bullish about the state of the economy this year, findings of the monthly Today’s Trucking Pulse Survey show. Still, people remain aware about potential threats. The driver shortage was cited by […]

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Driver shortage is (economic) drag

October 10, 2018 by John Smith

MISSISSAUGA, Ont. – When Canadian Trucking Alliance president Stephen Laskowski took his turn at the mic during the annual Surface Transportation Summit, he was quick to refer to trucks parked against fences along nearby Dixie Road. They’re not idled because of a lack of business opportunities, he stressed. It’s because of a lack of truck drivers.

opinions

Our Changing Face: Driver demographics are changing. They must.

September 24, 2018 by John Smith

In recent years, a significant share of truck drivers include those who have crossed borders in their career paths — immigrants, Temporary Foreign Workers, and new Canadians all.

In particular, a massive share of those who turn wheels for a living now wear turbans rather than the traditional trucker cap.

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The Changing Face of Trucking: A demographic shift

September 24, 2018 by John Smith

TORONTO, Ont. — Immigrants from South Asia have accounted for a massive shift in the demographics of Canada’s truck drivers, according to an unprecedented research project conducted by Newcom Media’s editorial teams, drawing on more than 25 years of Canada Census data.

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Temporary Measures: Experienced truck drivers are available — beyond our borders

September 24, 2018 by John Smith

TORONTO, Ont. — Canada’s Temporary Foreign Worker program offers a path to recruit experienced drivers from other countries. But it’s no easy path to take.

opinions

How well do you understand South Asian drivers?

August 8, 2018 by John Smith

I was disappointed when I read headlines about the “Indian” driver who was criminally charged for the horrific Saskatchewan accident that involved the Humboldt Broncos’ team bus. If guilty he should face justice, but I’m not sure where he was born has anything to do with it. I’m guessing if the driver were Italian it would not have been mentioned.

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Bedard warns against adding capacity

May 4, 2018 by John Smith

LA MALBAIE, Que. – Alain Bedard, chief executive officer of TFI International, is emphasizing the value of a stable workforce — and warning carriers to avoid the temptation of adding capacity at a time when the demand for transportation is exceptionally strong.

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Quebec association reaches out to next generation

May 4, 2018 by John Smith

LA MALBAIE, Que. – The Quebec Trucking Association continues to reach out to a new generation of workers as it responds to a shortage of drivers, dispatchers, mechanics, and personnel in other key industry positions. That labor shortage is the […]

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‘The working conditions … are not desirable’

March 28, 2018 by John Smith

KISSIMMEE, Fla. — When it comes to labor, trucking has a marketing problem, but it may be more than that.

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Get real — and retain your drivers

March 27, 2018 by John Smith

KISSIMMEE, Fla. — Basic marketing sense says you should sell your positives, but when it comes to selling your fleet to potential drivers, overselling may be causing higher turnover.

Industry experts talking driver retention and feedback at the 2018 Truckload Carriers Association (TCA) convention say broken promises lead to higher driver turnover, with a large number of drivers walking out the door before they’ve been employed a full six months.

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Driver retention takes center stage at TCA

March 26, 2018 by John Smith

KISSIMMEE, Fla. — Against the backdrop of a limited labor pool, trucking industry executives say listening to drivers is the key to stopping high turnover. It was a central theme during a panel discussion about driver retention at the 2018 Truckload […]