Today's Trucking
Richard Howard, Daimler Trucks North America
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Truck sales expected to drop — but maybe to normal levels

August 21, 2019 by John Smith

YOUNTVILLE, Calif. – Truck sales may be projected to slow in 2020, but Daimler Trucks North America believes the totals will still reflect strong demand overall. The OEM is projecting about 480,000 Class 6-8 truck sales in Canada, the U.S., and Mexico this year, and somewhere between 380,000 and 400,000 in 2020.

Daimler, Western Star executives
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Western Star eyes higher vocational truck share

August 20, 2019 by John Smith

YOUNTVILLE, Calif. – Daimler Trucks North America enjoys a significant share of the on-highway truck market, but Western Star president David Carson knows there is room for growth in the vocational business segment.

Paul Romanaggi, Daimler
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Daimler team focusing on customer experience

August 20, 2019 by John Smith

YOUNTVILLE, Calif. — Daimler Trucks North America (DTNA) is establishing a new internal group that will dedicate itself to improving the customer experience, touching everything from new truck sales to service.

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Daimler forecasts 440,000 Class 6-8 trucks

October 30, 2018 by John Smith

AUSTIN, Texas — Roger Nielsen, CEO of Daimler Truck North America, discussed electrification, autonomy, the state of the economy and the supply chain during a round table at the American Trucking Associations Annual Management Conference and Exhibition in Austin, Texas.

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Daimler improving service experience

July 18, 2018 by John Smith

YOUNTVILLE, Ca. — The aftermarket side of Daimler Trucks North America is aiming to set a new standard in customer service by strengthening its 24-hour-or-less service turnaround promise, adding new digital tools, enlarging its supply chain, and launching a major expansion of its Alliance Truck Parts enterprise.

products

DD8 engine ready to roll

February 21, 2018 by Rolf Lockwood

The new Detroit DD8 engine, first hinted about in 2015 and formally introduced a year ago, has been in production since late last year. Now, says Daimler Trucks North America (DTNA), it has been installed in a production truck for the first time.

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Detroit’s DD8 is ready to go

February 6, 2018 by Rolf Lockwood

PALM BEACH, Fla. — The new Detroit DD8 engine, first hinted about in 2015 and formally introduced a year ago, has been in production since late last year. Yesterday, says Daimler Trucks North America (DTNA), it was installed in a […]

news

Daimler reports strong sales, eyes future

October 23, 2017 by John Smith

ORLANDO, FL – Against a backdrop of strong sales and the promise of a growing economy, Daimler Trucks North America continues to explore emerging technologies from electrification to platooning.

products

Daimler unveils options, apps

October 6, 2017 by John Smith

ATLANTA, GA – Daimler Trucks North America unveiled an array of truck options, apps and upgrades during the inaugural North American Commercial Vehicle Show in Atlanta, Georgia.

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Daimler unveils options, apps

October 6, 2017 by John Smith

ATLANTA, GA – Daimler Trucks North America unveiled an array of truck options, apps and upgrades during the inaugural North American Commercial Vehicle Show in Atlanta, Georgia.

products

Cascadia gets mid-roof cab

October 6, 2017 by John Smith

ATLANTA, GA – Freightliner has expanded the lineup for its New Cascadia, with a mid-roof cab that targets overnight regional haulers as well as bulk haulers and flatbed operations.

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First electric eCanters deliver this year

September 25, 2017 by John Smith

ATLANTA, GA – Fuso will deliver the first of its eCanter cabovers this year, passing a key milestone for the world’s first series-produced Class 4 electric work truck. Models will arrive in the U.S., Germany and Japan.

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Daimler testing platooning in U.S.

September 25, 2017 by John Smith

ATLANTA, GA – Daimler Trucks North America is testing platooning systems on test tracks and select highways, further exploring technologies to enhance fuel economy. Tightly spaced pairs of trucks are now running in controlled trips along Oregon and Nevada highways. […]

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Daimler names communication, marketing heads

August 14, 2017 by John Smith

PORTLAND, OR – Daimler Trucks North America has named two executives who will oversee channel marketing and corporate communications.

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DTNA appoints Roger Nielsen as president, CEO

March 23, 2017 by sehui

PORTLAND, OR – Daimler Trucks North America (DTNA) has named Roger Nielsen as president and Chief Executive Officer (CEO) of DTNA and its affiliate companies Freightliner Trucks, Western Star Trucks, Thomas Built Buses, Freightliner Custom Chassis Cooperation, and Detroit Diesel Corporation effective April 1.

Nielsen will be succeeding Martin Daum, who as of March 1, became Member of the Board of Management of Daimler AG responsible for Daimler Trucks and Buses.

“Roger Nielsen brings a rock solid product, manufacturing and sales background to this position paired with a razor-sharp focus on technology, quality and customer service. He has an excellent track record as an influential leader in the industry,” said Daum. “Having worked closely with Roger for so many years, I am certain that DTNA, its people and all its brands are in the best hands.”