As I write this in a hotel room in Hannover, Germany — where 400 other trucking journalists are also lodged — I’m anticipating the opening of the 2016 IAA Commercial Vehicles Show tomorrow morning. Ultimately there will be some 2500 motor noters like me descending on the Hannover exhibition grounds and then rushing about this way and that like pen-wielding ants, all of them looking for a story that nobody else has discovered.
CHICAGO, IL – The North American Commercial Vehicle Show (NACV Show) today announced that Navistar has signed a commitment to exhibit at the inaugural NACV Show in Atlanta, Georgia from September 18-22, 2017. Navistar also will exhibit at the 2019 & 2021 NACV Shows, demonstrating its International® Truck brand at all three events. Navistar also joins the NACV Show exhibitor advisory committee.
“The NACV Show’s focus on the North American fleets market, trade press and its every other year cycle are the contributing factors that influenced our decision to exhibit,” said Navistar President & CEO Troy A. Clarke. “Navistar looks forward to utilizing the NACV Show to launch new products and to meet face-to-face with suppliers, fleet customers and industry press.”
Senior Vice President of Truck Sales and Marketing Jeff Sass continued, “The NACV Show will be the foremost North American gathering place for anyone involved in the business of commercial vehicles. Navistar’s commitment to exhibit at the NACV Show is critical to our marketing strategy.”