Today's Trucking
Andrea Morley, Healthy Trucker

Meet 10 trucking Pioneers of Change

September 25, 2019 by John Smith

TORONTO, Ont. — The one constant in life is change. Today’s Trucking has profiled 10 Canadians who challenge the status quo in the trucking industry.


Opinion: In search of change-makers

August 29, 2019 Dave Earle

The trucking industry has been grappling with a shortage of workers over many years. Right now unemployment is low, many millennials remain uninterested in trades and heavy-duty diesel trucks are viewed as significant contributors climate change. These are trends we need help to address.


Millennial Machines: Could telematics help to attract young drivers?

November 21, 2018 by John Smith

TORONTO, Ont. – The trucking industry has clearly struggled to attract a younger generation of truck drivers. Millennials between the ages of 25 and 34 account for 37% of the national workforce but represented just 14% of drivers in 2011 […]


IN PRINT — Attracting a new generation of workers

November 6, 2017 by John Smith

Attracting the under-35 crowd is a full-time job for many marketers, including those trying to sell jobs in the trucking industry.

Already facing a growing labor shortage in all areas of the industry, fleets should brace themselves for the onslaught of retirements coming in the next few years. As baby boomers decide to cash in and trade their trucks for lawn mowers and golf clubs, carriers face a crisis.


Most millennial truckers looking to leave: report

October 11, 2017 by John Smith

OTTAWA, ON – Trucking industry recruiters are looking for ways to attract new millennial-aged workers, but droves of existing workers under the age of 35 are already thinking about leaving.


Engagement key to attracting millennials: panel

April 11, 2017 by sehui

WINNIPEG, MB – Human Resources (HR) departments that want to recruit and retain millennial-aged workers may want to refocus their traditional strategies as they compete for the increasingly valuable pool of employees.


Pamphlets not enough to improve industry image: panel

February 17, 2017 by John Smith

MISSISSAUGA, ON – Industry employers need to overcome several barriers if they hope to attract a new generation of employees, according to several educators, career and guidance counselors. But the panelists, participating in the Truck Training Schools Association of Ontario’s annual conference on Thursday, say there are several ways to reshape the image of trucking-related careers.