Today's Trucking

Driver retention begins with the hiring process: Panel

May 24, 2019 by John Smith

GUELPH, Ont. – Ensuring prospective hires are a good fit for your company before hiring them is key to reducing costly driver turnover. That’s especially true of entry-level drivers, who may not fully grasp the realities of life on the road, a panel reports.


Labor shortage ‘our fault’, speaker says

April 12, 2019 by John Smith

MONTREAL, Que. – Recruitment and retention challenges took center stage at the Canadian Fleet Maintenance Summit in Montreal this year. According to Bernard Boulé, general manager of Camo-Route, there are currently 1,485 vacant heavy vehicle mechanic positions in Quebec. About […]


Millennial Machines: Could telematics help to attract young drivers?

November 21, 2018 by John Smith

TORONTO, Ont. – The trucking industry has clearly struggled to attract a younger generation of truck drivers. Millennials between the ages of 25 and 34 account for 37% of the national workforce but represented just 14% of drivers in 2011 […]


‘The working conditions … are not desirable’

March 28, 2018 by John Smith

KISSIMMEE, Fla. — When it comes to labor, trucking has a marketing problem, but it may be more than that.


Get real — and retain your drivers

March 27, 2018 by John Smith

KISSIMMEE, Fla. — Basic marketing sense says you should sell your positives, but when it comes to selling your fleet to potential drivers, overselling may be causing higher turnover.

Industry experts talking driver retention and feedback at the 2018 Truckload Carriers Association (TCA) convention say broken promises lead to higher driver turnover, with a large number of drivers walking out the door before they’ve been employed a full six months.


Driver retention takes center stage at TCA

March 26, 2018 by John Smith

KISSIMMEE, Fla. — Against the backdrop of a limited labor pool, trucking industry executives say listening to drivers is the key to stopping high turnover. It was a central theme during a panel discussion about driver retention at the 2018 Truckload […]


Recruiting by Retaining

January 16, 2018 by John Smith

One of the battles that truckers continue to wage is the hiring of drivers. Driving a truck is a tough job that the next generation clearly doesn’t want. Personally, I’d take a good driver over a good customer any day […]


IN PRINT — Attracting a new generation of workers

November 6, 2017 by John Smith

Attracting the under-35 crowd is a full-time job for many marketers, including those trying to sell jobs in the trucking industry.

Already facing a growing labor shortage in all areas of the industry, fleets should brace themselves for the onslaught of retirements coming in the next few years. As baby boomers decide to cash in and trade their trucks for lawn mowers and golf clubs, carriers face a crisis.


Recruiting, retention, and reflecting demographics

October 24, 2017 by John Smith

MISSISSAUGA, ON – The trucking industry’s average employee is seven years older than a typical Canadian worker, and overwhelmingly male. But a potential generation of new recruits is within reach in the form of largely untapped resources – millennials and women.


Awards recognize excellence in HR

October 13, 2017 by John Smith

TORONTO, ON – Trucking HR Canada has once again recognized fleets that follow best practices in human resources, unveiling a series of awards during the 2017 Top Fleet Employers Gala.


Leaders stress balance, mentorship at HR summit

March 3, 2017 by John Smith

TORONTO, ON – The career paths to leadership roles don’t always take straight lines. Kelli Saunders, president of Morai Logistics, began by answering the ad for a telemarketing rep at a logistics company. Anne McKee, Chief Operating Officer at Trailer Wizards, began studying earth sciences. Michelle Arseneau, Managing Partner GX Transportation, was still in high school when she joined her sister at a fleet office job that paid better than local retailers.

“I don’t know if I believe in career paths,” McKee adds. “Meanderings used to work very well for me.”

Despite the varied career paths, they share many similar career philosophies – and offered them up during Trucking HR Canada’s recent Women with Drive summit in Toronto.


HR experts discuss lack of women drivers

March 3, 2017 by sehui

TORONTO, ON – Human Resources experts from Canadian carriers were among those who took took center stage on Thursday during the third-annual Women with Drive summit, offering thoughts on what can be done to attract, recruit and retain female drivers.


Applications open for Top Fleet Employers

October 31, 2016 by John Smith

OTTAWA, ON — Applications are now open for Trucking HR Canada’s 4th annual Top Fleet Employers program, recognizing fleets that demonstrate commitments to human resources practices.


New group to focus on industry youth

September 22, 2016 by John Smith

OTTAWA, ON – Trucking HR Canada has established a new advisory committee – Youth with Drive – that will focus on ways to attract more young workers to trucking.


39 fleets recognized as top employers

June 21, 2016 by John Smith

OTTAWA, ON – Trucking HR Canada has recognized 39 fleets under its third-annual Top Fleet Employers program – rating organizations on issues including employee recognition, compensation, lifestyle, employee engagement, wellness, professional development, recruiting and retention.