All the photos you need from day one of the 36th Annual Shell Rotella SuperRigs Truck Beauty Contest.
JACKSONVILLE, Fla. – The starship has landed and the results are in.
The Starship Initiative truck sponsored by Shell lubricants and AirFlow Truck Company finished its cross-country test drive of more than 2,300 miles (3,700 kilometers) on May 24, concluding the first journey a Class 8 truck of this kind has driven coast-to-coast across the U.S.
WASHINGTON, DC — The maker of Shell Rotella engine oil is leading the effort to have the U.S. White House formally recognize the pickup truck as the “Official Vehicle of the United States.” To pay homage to the substantial role pickup trucks play in shaping our nation and working their way into all parts of our society, Shell is honoring the vehicle by leading a national Shell Rotella campaign, entitled “Pickup Pride” which may forever change the way Americans view the pickup truck.
ATLANTA, GA – Seven trucks have proven that 10 miles per US gallon (23.5 liters per 100 kilometers) is possible using technologies on the road today.
Trucks participating in the North American Council of Freight Efficiency’s Run on Less demonstration rolled into the Georgia World Congress Center just in time for the opening of the first annual North American Commercial Vehicle Show Sunday, having logged about 80,600 kilometers since starting their journey September 6, and achieving an average of 10.1 miles per gallon (23.5 liters per 100 kilometers) during the cumulative 99 days of driving.
SANTA BARBARA, CA – Shell is on a mission to explore fuel economy improvements that might be realized in decades to come. And some of the ideas are now taking physical shape in the form of a prototype tractor-trailer known as the Starship Initiative.
Shell has introduced Rotella DEF, a pure Diesel Exhaust Fluid that can be used in most EPA 2010 and later engines using Selective Catalytic Reduction.
Nitrite-free engine coolants used to protect aluminum parts will lose some of their benefits when contaminated with different formulas or water, but Shell has a way to address the issue.
Shell is offering a new fuel-efficient oil formula that can be used in gasoline or diesel engines.
Shell’s new Rotella T5 Ultra 10W30 synthetic blend has been unveiled, meeting the recently introduced FA-4 oil category and improving fuel economy when compared to a conventional 15W40.
SANTA BARBARA, CA – A new generation of engine oils is in the North American market, passing a battery of tests developed for specific engine brands. But the work of convincing buyers about related features and benefits continues.
The transition from CJ-4 to CK-4 and fuel-efficient FA-4 categories has essentially been seamless, says Dan Arcy, Shell Lubricants’ global OEM technical manager, referring to formulas that were officially released in December. The chemistry was driven by ongoing calls for longer drain intervals, better fuel economy, lower emissions, and increasing horsepower, after all.
And these are hardly the engine oils that have flowed through pumps in years gone by.
Oxidation stability had to improve to handle higher under-hood temperatures. When oil oxidizes, it becomes acidic and thickens, Arcy explained during a media briefing in California this week. At the very least, that shortens potential oil drain intervals.
NEW YORK, NY – Shell, PepsiCo, the North American Council for Freight Efficiency (NACFE) and Carbon War Room are joining forces in a U.S. road show to showcase fuel-efficiency technologies – and the final stop on September 24 will be at the new North American Commercial Vehicle (NACV) show in Atlanta, Georgia.
JOPLIN, MO – Two Canadians have placed in Shell Rotella’s famed SuperRigs show and shine competition, which attracted 89 trucks.
Billy Baker of St. Catharines, Ontario placed first in the 34th annual event’s Classic Division, with his 2000 Kenworth W900L. Andre Bellemare of Berthierville, Quebec placed second in the Tractor-Trailer Division with a 1995 Freightliner.
Best of Show honors went to Jake Lindamood of Irving, Texas, for his 1988 Peterbilt 379, earning him $10,000 from Shell Rotella and $5,000 from MAC trailer.
“We won Best of Show and got picked for the SuperRigs calendar which was super exciting,” said Lindamood. “Winning Best of Show was huge and we are just beyond thrilled about it.”
About $25,000 in cash and prizes were handed out overall.
HOUSTON, TX – Shell is recalling selected batches of coolants that, while not sold in Canada, may have been purchased in the U.S. But anything already poured into a cooling system does not need to be replaced.
NASHVILLE, TN – Bridgestone Americas and Shell Lubricants have announced the launch of a Nationwide Network Shell Lubricants program, making products such as Pennzoil and Quaker State motor oils and Shell Rotella engine oils available to the Bridgestone Affiliated Retailer Nationwide Network.
HOUSTON, TX — Shell Oil Co. is continuing with its rollout of liquefied natural gas (LNG) truck fueling stations in North America .As customer demand grows in the U.S., Shell and TA plan to open additional truck fuelling lanes. “This is another step forward in providing LNG fuel supply to heavy-duty road customers in the U.S.,” said Christian Buelow, a Shell general manager