Today's Trucking
Daimler, Western Star executives

Western Star eyes higher vocational truck share

August 20, 2019 by John Smith

YOUNTVILLE, Calif. – Daimler Trucks North America enjoys a significant share of the on-highway truck market, but Western Star president David Carson knows there is room for growth in the vocational business segment.


Western Star updates Model 4700

January 24, 2019 by John Smith

Western Star is enhancing its 4700 model, introducing a series of changes in the name of productivity, safety, upfitting time, and weights.


Continental Divide: The differences between European and North American trucks

November 14, 2018 by John Smith

TORONTO, Ont. — The manufacturers of North American and European trucks are more closely aligned than ever. But as close as the companies have drawn together, the equipment itself can appear a world apart. Different regulations are just one reason.


Canada ‘awesome market’ for Western Star: Carson

August 2, 2018 by John Smith

NAPA, Calif. — David Carson is not your ordinary truckmaker chief. Not an engineer, not a sales veteran, his background is in human resources. In fact, while he was named president of Western Star Trucks in January, he was also […]


What’s that in your bag? Swag

April 26, 2018 by elizabeth

Gratuit. Livre. Zadarmo. However you say it, it’s free. At conventions it’s the Stuff We All Get – SWAG.

At every trucking convention, nearly every booth features some kind of giveaway, and Truck World 2018 was no different. With more than 500 exhibitors – including more than 75 companies in the two-day recruiting pavilion – my mission was clear: hit every booth and come away with as much free stuff as possible.

There was one simple rule – I couldn’t take for anything that wasn’t available to everyone. I didn’t include draws where there was only one prize awarded at the end, but did include gifts which required something from the giftee, as long as it was a simple ask and there were enough prizes for most people who completed the task. I also included prizes available only to children, although I didn’t take them home with me.


Lippert sheets have sleepers in mind

April 9, 2018 by John Smith

Lippert Components has introduced a line of adjustable sheet sets designed to fit the wider, longer mattresses commonly found in Class 8 sleepers. The somnum adjustable twin XL sheets are made of a soft brushed microfiber, but the fitted sheet […]


Guiding Star, Shelley’s Destiny

April 2, 2018 by John Smith

AYR, Ont. – Shelley Uvanile-Hesch is beaming like anyone who receives the keys to a brand new truck. But the Sharp Transportation driver is particularly proud of the message her Western Star 5700XE will soon carry back and forth to the U.S. The truck is wrapped with pictures of women who have found a place in Canada’s trucking industry, and promotes the Women’s Trucking Federation of Canada.


Canadian truck sales were strong in ’17

March 9, 2018 by John Smith

TORONTO, Ont. — North America’s Class 8 truck sales closed out 2017 on a three-year high, thanks largely to tighter capacity in the freight market south of the border. Here in Canada, Freightliner dominated Class 8 sales for the year, […]


Western Star continues awesomeness

January 12, 2018 by John Smith

Those who want to celebrate Western Star’s 50th anniversary will still be able to order the limited edition Wings of Awesomeness graphics package in a choice of paint colors this year. Originally available in gold and silver, the design features […]


3rd Eye for Western Star

November 21, 2017 by John Smith

Western Star is now offering 3rd Eye Backup Cameras and Radar option packages.


Detroit Connect app

October 30, 2017 by John Smith

Freightliner and Western Star customers with an active Detroit Connect subscription now have access to a related mobile app that offers information about vehicle performance.


Daimler “prints” first metal truck part

August 4, 2017 by John Smith

STUTTGART, GERMANY – Engineers working for Daimler’s European truck brand, Mercedes-Benz Trucks, have successfully used a 3D printer to create a metal thermostat cover – proving a process that could reshape the way spare metal parts are produced and distributed.
With the potential of decentralizing production, 3D printing could improve parts availability, shorten delivery times, and reduce warehousing and distribution costs, the company notes. Daimler’s brands in North America include Freightliner and Western Star.
“With the introduction of 3D metal printing technology, Mercedes-Benz Trucks is reasserting its pioneering role among global commercial vehicle manufacturers,” said Andreas Deuschle, head of marketing and operations – customer services and parts with Mercedes-Benz Trucks. “We ensure the same functionality, reliability, durability and cost-effectiveness with 3D metal parts as we do with conventionally produced parts.”


Floor mats for Western Stars

August 1, 2017 by John Smith

Minimizer is maximizing the protection for floors in Western Star trucks, with a series of custom-molded floor mats that fit 2016-18 model years.


IN PRINT — Gold Star: Western Star turns 50

May 30, 2017 by John Smith

TORONTO, ON — Western Star Trucks is now 50 years old, an iconic brand in Canada, if a little less so in the U.S. That difference isn’t surprising because the truck was born here when White Motor Company built a plant in Kelowna, B.C., and launched what was called the White Western Star. A tough truck, it was essentially hand-built, and if you wanted holes in the frame here as opposed to there, you had only to ask. Its initial target was the forestry world. A logging truck par excellence, as it remains, it also found favor in the oil patch and in mines.


Output shafts recalled on select Cascadias, 5700s

May 29, 2017 by John Smith

WASHINGTON, DC – Daimler Trucks North America will be replacing the output shafts on select 2017 Freightliner Cascadias and Western Star 5700 trucks with NFD tandem rear axles, under a recall announced by the U.S. National Highway Traffic Safety Administration.