UPDATE: July 1st is Deadline for New Email Law. Are You Ready?
Posted: October 30, 2014 by Peter Carter
OTTAWA – The Federal Government is bringing in a new Internet law that you should know about and act on, before July 1. If you don’t, you might lose important customers and business, not to mention friends.
As you may or may not know, effective July 1, Canada’s new anti-spam law (CASL) goes into effect. And while a law that stops spam might at first sound long overdue, the new rules might have a serious affect on your business.
Effectively, the new law prohibits businesses from sending emails to individuals without the person’s full consent and consent must be stated.
This law applies to American companies attempting to contact Canadians via email as well, so if you have American clients you might want to alert them to the new regulations.
There is no grace period. Enforcement will begin immediately.
For more information, click here to check out the Federal Government’s anti-spam information page.
But for the other side of the story-how it’s going to affect your business, you might want to consider the following example.
Thursday afternoon, Todaystrucking.com received the following request for consent:
“As you may or may not know, effective July 1, 2014, Canada’s new anti-spam law (CASL) goes into effect. This law states that unless an individual who resides in Canada has given OPIS and its subsidiaries express consent to communicate with them, then we will not be able to do so. In anticipation of this new law, we are notifying those individuals in our database identified as being located in Canada to make sure they are aware of CASL and how it impacts them.
If you take no action, all communication from us to you will stop. This includes providing you with market-moving news, details and discounts on upcoming conferences, and special offers for our services.
We value our contacts in Canada and hope you won’t let this new law prevent us from providing you with the best petroleum market coverage in the business.”
The email then provides recipients a box to click to show they agree to receive OPIS’s material.
Dawn Lewis is the Director of Marketing for OPIS. She told todaystrucking.com that they learned about the new law through their ISP.
“I find it very interesting that not many people know about this. It wasn’t even a blip on our radar until our email service provider brought it to our attention. Now we’re scrambling to get consent so we’re in compliance.
“I attended a business-to-business conference in Chicago last week and not one single mention was made of it.”
“One thing I should clarify,” she added, “is that if someone has already paid for a subscription or service, you are still allowed to send them that service. What is not allowed is for you to email, phone, fax or text them anything not related to that service. For instance, if we launch a new DEF product or we’re holding a diesel fuel management conference, we would not be able to contact that person to let them know about these things unless they had given us prior consent.”